Startup Analytics

Identifying conversion opportunities in Google Analytics

Insight into your data is very valuable, it helps in foresight. You can know why people are doing what they are doing, which steps they are making, and what causes them to make a favourable/unfavourable decision. It’s funny how businesses, especially in the third world, don’t know how to use analytics to come up with …

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The Beginner’s Guide to Startup Analytics: Metric that Matters

——————————————————————————————————— “Without data on how the user is moving through your product, you won’t grasp where they’re unlocking the most value. Without those insights, your team and product devolve into conjecture and building for the vocal minority. Once you’ve started that, it’s impossible to scale.” — Sam Richard Director of Growth, OpenView I like to …

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