Insight into your data is very valuable, it helps in foresight. You can know why people are doing what they are doing, which steps they are making, and what causes them to make a favourable/unfavourable decision. It’s funny how businesses, especially in the third world, don’t know how to use analytics to come up with …
Identifying conversion opportunities in Google Analytics Read More »
When we talk about analytics, most startup founders confuse product analytics and marketing analytics, not knowing that there is a difference and difference between both. In this article, we are going to talk about product analytics and marketing analytics and the difference between both and what do you need and at what stage do you …
——————————————————————————————————— “Without data on how the user is moving through your product, you won’t grasp where they’re unlocking the most value. Without those insights, your team and product devolve into conjecture and building for the vocal minority. Once you’ve started that, it’s impossible to scale.” — Sam Richard Director of Growth, OpenView I like to …
The Beginner’s Guide to Startup Analytics: Metric that Matters Read More »