Startup Growth

Digital Marketing for the African Startup

What is Digital Marketing Digital Marketing for the African founder Digital marketing for an African founder includes all digital and internet-enabled touch points that your business will be represented and will be interacted with in the digital space this is usually done via the internet. Digital marketing at times can be referred to as online …

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6 Platforms to kick-start your Digital Marketing career

A Career in digital marketing unlike other traditional Careers isn’t a straight path with clearly defined milestones.   This is because of the nature of the Digital landscape and the internet of things, Digital marketers rely on.  A marketer learning the basics of Marketing and product position must learn how each digital platform works and …

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Growth Hacking Strategy for Paid Media

——————————————————————————————————— Traction, especially for a startup, can be gotten two ways either through organic or paid channels. While organic channels for acquisition are good for a startup with little funding, it takes time to give the result for initial growth. Paid channel, on the other hand, can bring instant results. The best acquisition channels is …

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3 Stages of Growth for a Startup

All Startups are not equal — Find your place and grow from there To receive this newsletter in your inbox weekly, consider subscribing to the Startup Marketing newsletter ——————————————————————————————————– In 2013, Brain Balfour wrote the article Traction vs Growth. He talked about the 3 stages of growth that most startups go through before scaling. The …

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