Blog - Startup Marketing Africa

Unconventional Bootstrapped Marketing Tactics for Early Stage Startup

As a founder of an early-stage startup, resources are likely to be limited. Traditional marketing methods such as paid advertising, billboards, and television commercials may not be feasible. However, there are still plenty of ways to effectively market your startup without breaking the bank. Here are some unconventional 11 bootstrapped marketing tactics for early-stage startup …

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Digital Marketing for the African Startup

Product, Startup Growth / By Araoluwa

Digital marketing for an African founder includes all digital and internet-enabled touch points that your business will be represented and will be interacted with in the digital space this is usually done via the internet. Digital marketing at times can be referred to as online marketing because of the use of the Internet of Things. …

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6 Platforms to kick-start your Digital Marketing career

Startup Growth / By Araoluwa

A Career in digital marketing, unlike other traditional careers, isn’t a straight path with clearly defined milestones. This is because of the nature of the Digital landscape and the internet of things, that digital marketers rely on. A marketer learning the basics of marketing and product positioning must learn how each digital platform works …

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10 things you need to Hire the best

Startup Growth / By Kate

Hiring the best talent your money can find can be a daunting experience. Coupled with the current business environment across Africa, your startup is running a tight ship to keep your burn rate low and your revenues growing till funding becomes more accessible. Your reason to hire would vary from wanting to delegate the Marketing …

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Building a Growth Engine for your Startup

2 Comments / Startup Growth / By Kate

Growth as a process One misconception in Growth hacking is the one big idea/hack mindset. So we get founders talking to growth experts asking what one big experiment I can run that will bring in 300x growth like Dropbox or a massive initial push like Airbnb It’s easier to believe that Dropbox’s growth success came from …

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Identifying conversion opportunities in Google Analytics

Startup Analytics / By Kate

Insight into your data is very valuable, it helps in foresight. You can know why people are doing what they are doing, which steps they are making, and what causes them to make a favourable/unfavourable decision. It’s funny how businesses, especially in the third world, don’t know how to use analytics to come up with …

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Product Analytics Vs Marketing Analytics

Startup Analytics / By Kate

When we talk about analytics, most startup founders confuse product analytics and marketing analytics, not knowing that there is a difference and difference between both. In this article, we are going to talk about product analytics and marketing analytics and the difference between both and what do you need and at what stage do you …

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The Beginner’s Guide to Startup Analytics: Metric that Matters

Startup Analytics / By Kate

——————————————————————————————————— “Without data on how the user is moving through your product, you won’t grasp where they’re unlocking the most value. Without those insights, your team and product devolve into conjecture and building for the vocal minority. Once you’ve started that, it’s impossible to scale.” — Sam Richard Director of Growth, OpenView I like to …

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