Digital Marketing for the African Startup

What is Digital Marketing Digital Marketing for the African founder Digital marketing for an African founder includes all digital and internet-enabled touch points that your business will be represented and will be interacted with in the digital space this is usually done via the internet. Digital marketing at times can be referred to as online …

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6 Platforms to kick-start your Digital Marketing career

A Career in digital marketing unlike other traditional Careers isn’t a straight path with clearly defined milestones.   This is because of the nature of the Digital landscape and the internet of things, Digital marketers rely on.  A marketer learning the basics of Marketing and product position must learn how each digital platform works and …

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Identifying conversion opportunities in Google Analytics

Insight into your data is very valuable, it helps in foresight. You can know why people are doing what they are doing, which steps they are making, and what causes them to make a favourable/unfavourable decision. It’s funny how businesses, especially in the third world, don’t know how to use analytics to come up with …

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The Beginner’s Guide to Startup Analytics: Metric that Matters

——————————————————————————————————— “Without data on how the user is moving through your product, you won’t grasp where they’re unlocking the most value. Without those insights, your team and product devolve into conjecture and building for the vocal minority. Once you’ve started that, it’s impossible to scale.” — Sam Richard Director of Growth, OpenView I like to …

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Growth Hacking Strategy for Paid Media

——————————————————————————————————— Traction, especially for a startup, can be gotten two ways either through organic or paid channels. While organic channels for acquisition are good for a startup with little funding, it takes time to give the result for initial growth. Paid channel, on the other hand, can bring instant results. The best acquisition channels is …

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