——————————————————————————————————— Traction, especially for a startup, can be gotten two ways either through organic or paid channels. While organic channels for acquisition are good for a startup with little funding, it takes time to give the result for initial growth. Paid channel, on the other hand, can bring instant results. The best acquisition channels is …
All Startups are not equal — Find your place and grow from there To receive this newsletter in your inbox weekly, consider subscribing to the Startup Marketing newsletter ——————————————————————————————————– In 2013, Brain Balfour wrote the article Traction vs Growth. He talked about the 3 stages of growth that most startups go through before scaling. The …
Seeing a rise in web visits can be such a thrilling feeling for any new startup. But the feeling of excitement quickly starts turning to despair when those visits are not converting to customers/users. Before we get into the article, let me show you why increasing your conversion rate is a gold mine for your …
5 Growth Strategies to Convert Visitors To Customers Read More »
“What is the best channel to use to get traction for my startup” — This is my most frequently asked question from founders. My ANSWER I don’t know…. I really don’t. I can do educative guesses but in the end, I don’t know. Why? Because the best traction channel (that will bring growth) is different …
Unlike popular belief, growth marketing is not a hack or a one-time action that will take your product usage from 10 users to 1 million users. Growth is an iterative process. It differs for each business but the framework and process are the same. Product-market fit is a core process every product must go through …
A startup is a company that’s in the initial stages of business. Until the business gets off the ground. Startup marketing is just as it sounds. Doing marketing for startups But before we dive into the How? Let’s look at the WHY? Resources is one of the major differentiation between an already large organization and …
Startup Marketing — The Bedrock of its existence Read More »